BRAND
PROJECT
Design
Art Direction
RESPONSIBILITIES
OCR LUMIERE
SUMMARY
"EXPERIENCE ON UNEXPECTED CHANGE TO YOUR LIFE". I lead the team to participate in the new launch leasehold apartment located in Bandar Tun Hussein Onn, Cheras South. There are 384 units available for this project.
Lumiere represent light, which is translated into the colourful stars eminating out from the red letter "T" of the typography. The 3 stars depict the variant forms of living available at the development, together with quality of life it promises through the chosen colours seen. Green, pink and blue represents the elements of well-being, nurturing and friendship respectively. Fulfilling the properties of a true home for any individual today.
BROCHURE
By using box idea as a brochure design is to let customer have a surprise when customer open the box as a present.
