I'M
RAY
GOEH.
SENIOR UX/UI DESIGNER &
ART DIRECTOR
01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN SOFTWARE
Figma
PHOTOSHOP
90%
90%
ILLUSTRATOR
90%
SKETCH
80%
ADOBE XD
80%
MICROSOFT WORD
70%
JIRA
70%
SPLINE 3D
60%
R
WHO AM I?
Results-driven senior UI/UX designer with 5 years of experience in leading design teams with strong leadership, communication, and problem-solving abilities to guide teams and achieve project goals. A strategic thinker with a passion for creating meaningful and impactful user experiences and delivering exceptional user experiences. Expert in user-centered design principles, information architecture, and interaction design. Proven track record in successfully translating business goals into intuitive and visually appealing digital products. Skilled in conducting user research, creating wireframes and prototypes, and collaborating with cross-functional teams. Adept at leading design projects from concept to completion, ensuring high-quality deliverables and client satisfaction.
02 PROJECTS
MY LATEST WORK. SEE MORE >
03 Experience
2021 - Present
TIME dotCom
Senior UIUX Designer
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Lead and oversee the UI/UX design process for digital products, from concept to final implementation.
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Collaborate with cross-functional teams, including product managers, developers, and other designers, to gather requirements and translate them into effective design solutions.
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Person in charge on the Time Super App project by planning, execution, gathering the business requirement through collaboration with stakeholder.
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Successful launched the app on 1st Jun 2024 with a 3.5 app rating up-to-date in App Store and Play Store and an increase of 60% adoption rate compared with the old Time App.
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Created and maintained UI standards and UX for internal and external system, which included over 100 pages during the rebranding exercise.
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Conduct user research and usability testing to understand user behavior, needs, and preferences.
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Design and iterate on user interfaces that adhere to brand guidelines and design systems.
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Collaborate with developers during the implementation phase, ensuring the design vision is accurately translated into the final product.
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Introduce the single source of true documentation using Jira and Excel on every digital platform to improve the work process and collaboration across all the functional team like product, IT and design.
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Mentor and provide guidance to junior designers, fostering their growth and development.
2018 - 2021
HONG LEONG BANK
UIUX Manager
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Lead and manage a team of UI/UX designers, providing guidance, mentorship, and support to foster their professional growth.
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Collaborate with cross-functional teams, including product managers, developers, and stakeholders, to understand project requirements and align design strategies with business goals.
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As a Pioneer to participate on the Hong Leong Bank Online Banking App which build internally from end-to-end development process that got featured in App Store, Play Store and App Gallery
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Increased the rate of feedback by 30% by enhancing the rating mechanism and overall 42% adoption experience in Hong Leong Bank Online Banking App. Oversee the end-to-end UI/UX design process, from research and concept development to wireframing, prototyping, and visual design.
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Oversee the end-to-end UI/UX design process, from research and concept development to wireframing, prototyping, and visual design.
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Set design standards, establish design systems, and ensure consistency across all products and platforms.
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Conduct user research, usability testing, and analysis of user feedback to inform design decisions and improve the user experience.
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Stay updated with industry trends, emerging technologies, and best practices in UI/UX design, and incorporate them into the design process.
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Collaborate with the development team to ensure the feasibility and successful implementation of design solutions.
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Manage project timelines, resources, and budgets to ensure timely and successful delivery of design projects.
2014 - 2018
NAGA DDB SDN BHD
Associate Head of Visualiser
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Leading the visualisers team by managing the workflow and high quality of visuals to meet the client's expectations.
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Collaborate with clients, art directors, and other stakeholders to understand project requirements, objectives, and target audience.
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Participated in Kancil Awards submission
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Handle multiple projects simultaneously e.g KFC, Digi, Hong Leong Bank and more. Manage time effectively, and meet project deadlines.
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Develop creative visual concepts and design solutions that effectively communicate the desired message or story.
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Ensure visual consistency and adherence to brand guidelines across different projects and platforms.
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Collaborate with copywriters and other team members to integrate visual elements with written content.
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Stay updated with design trends, industry best practices, and emerging technologies to continually enhance creative output.
2013 - 2014
MINDMADE SDN BHD
Art Director
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Develop and articulate the creative vision and visual direction for projects e.g. Zoetis, OCR Property, Sunway and more.
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Collaborate closely with clients, account managers, and other stakeholders to understand project requirements, objectives, and constraints.
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Lead and inspire a team of designers, artists, photographers, and other creative professionals, providing clear direction and guidance.
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Conceptualize and develop original ideas, themes, and visual concepts that effectively communicate the desired message or story.
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Oversee and manage the design process, ensuring that projects are delivered on time, within budget, and meet quality standards.
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Collaborate with copywriters, photographers, illustrators, and other creatives to integrate visual elements with written content and ensure a cohesive final product.
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Stay updated with industry trends, emerging technologies, and design best practices, and apply them to enhance creative output.
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Maintain strong relationships with external vendors, such as printers, production houses, or post-production studios, to ensure the successful execution of projects.
2007-2013
NAGA DDB SDN BHD
Visualiser
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Work closely with the creative team to understand project requirements and objectives.
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Develop visual concepts and designs based on briefs and creative direction.
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Create sketches, storyboards, and mockups to visualize ideas.
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Use a variety of design software and tools to create high-quality visuals.
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Collaborate with copywriters, designers, and other team members to ensure visual consistency and alignment with the overall concept.
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Incorporate feedback and make revisions to designs as required.
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Stay up-to-date with design trends, techniques, and tools to continuously improve skills and contribute fresh ideas to projects.
2006-2007
DDB INTERNATION SDN BHD
FA Artist / DI Artist
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responsibility is to create original artwork. This may involve working with various mediums such as painting, sculpture, drawing, photography, mixed media, or digital art.
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develop concepts and themes for artwork.This involves researching, brainstorming, and exploring different ideas to create a cohesive body of work or to convey a specific message or emotion through your art.
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exploring and experimenting with different artistic techniques, materials, and processes.
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​Understanding print production processes and specifications, including knowledge of different paper stocks, finishes, and binding methods. Collaborating with print vendors and ensuring that designs are optimized for high-quality printing.
2003 - 2006
MAGNA COLOR SDN BHD
DTP Artist
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Creating visually appealing and functional layouts for print or digital media, including brochures, magazines, flyers, advertisements, newsletters, and packaging.
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Editing and enhancing images using software tools like Adobe Photoshop. This may involve cropping, retouching, color correction, and adjusting image resolution for optimal printing or online display.
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Preparing files for printing, ensuring they meet the required specifications for color mode, resolution, bleed, and trim. This includes creating print-ready PDF files and working closely with printers to ensure accurate reproduction of the design.
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Help to maintaining consistency in visual branding elements such as logos, color schemes, and typography across various marketing materials
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Collaborating with clients, designers, writers, and other stakeholders to understand project requirements, provide design recommendations, and ensure client satisfaction.
04 Certificates
