BRAND
PROJECT
Design
Art Direction
RESPONSIBILITIES
MainPlace USJ PROPERTY
SUMMARY
I led the creative team to launch a new MainPlace unique project development comprised of serviced residences. In this project, we focus on the retail section to develop some ideas on dining, leisure, and lifestyle.
The idea of the kaleidoscope with the tagline of "The Time Of Your Life. Every Time" to put in celebration of the opening of MainPlace Mall. To including some dining, leisure, and lifestyle element in to the visual to present some lifestyle activities for young and happy shopping for family
PRINT AD
By using the tagline of "Get More. Doublely More" is to elaborate on the consumer can have a selection of quality dinings and restaurants while shopping in the mall.
BILLBOARD
To get awareness for the idea of the "Get More, Doubly More." along the LDP Express high-way on the Opening of MainPlace Mall.
INTERACTIVE INVITATION CARD
On the invitation card is showing the shovel on the cover to bring the "Construction Complete" message and after pulling out the card it will show the wine glass is to invite guests to the grand opening of MainPlace Mall.
